23 March 2021 – The DFL Deutsche Fußball Liga and Eintracht Frankfurt came together last week to organise a virtual Media Visit, bringing 15 members of the Japanese media to Deutsche Bank Park, so that they could go behind the scenes at Eintracht, a historic and storied club, as well as gaining insights into one of the biggest football leagues in the world.
The DFL Group teamed up with Eintracht Frankfurt to put on a two-day programme, exclusively for the Japanese media. The visit included interviews with Eintracht’s Japanese players Daichi Kamada and Makoto Hasebe, Head Coach Adi Hütter, as well as exclusive opportunities to speak with club and league executives such as Frankfurt Board Member Fredi Bobic and Bundesliga International CEO Robert Klein.
Private tour and look behind the scenes
In addition to the interview sessions, the visit also included a private tour of Deutsche Bank Park, as well as access to a live stream of Eintracht training. The media could also watch some of the Bundesliga’s shoulder programming, such as Bundesliga Weekly, produced in-house and available for global broadcast partners.
The Bundesliga is home to more Asian players than any other European league – the DFL Group runs media visits throughout the season for journalists and broadcasters to experience the German league and its global heroes. However, given the current travel restrictions, the DFL took the chance to get innovative and deliver the opportunity in a digital space – and is looking forward to inviting more media to connect with the Bundesliga, both virtually and, as soon as possible, in person again.