- Sony Pictures Networks India becomes the official broadcast partner of the Bundesliga in India and the Indian Subcontinent
- All matches will be aired between Sony Pictures Network’s linear channels and their on-demand OTT platform SonyLIV
13 October 2021 – Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga, has agreed to a two-year deal with Sony Pictures Networks India (SPN) for exclusive media rights to broadcast the Bundesliga in India and the Indian Subcontinent. The agreement includes India, Bangladesh, Bhutan, Nepal, Sri Lanka, the Maldives and Pakistan.
The deal between Bundesliga International and Sony Pictures Networks, which has already commenced and runs until the end of the 2022-23 season, ensures that football fans throughout the region have access to their favourite German players such as Thomas Müller, Manual Neuer, Marco Reus and Mats Hummels, along with global stars Robert Lewandowski, Erling Halaand, Benjamin Pavard, Kingsley Coman, Dayot Upamecano and Jude Bellingham to name a few. Fans can catch the live action from Bundesliga on SPN’s linear sports channels and on-demand OTT platform, SonyLIV.
Bundesliga International CEO Robert Klein said, “With this new deal, we are able to guarantee Bundesliga fans a place to watch their team every single Matchday. We are looking forward to working with Sony Pictures Networks India throughout India and the Indian Subcontinent to deliver all the twists and turns of the next Bundesliga seasons.”