Bundesliga International and ESPN agree deal in Spanish-speaking South America

Photo: Oliver Hardt/Bundesliga/Bundesliga Collection via Getty Images

7 September 2021 – ESPN has been confirmed as the home of the Bundesliga in Spanish-speaking South America as part of a five-year agreement with Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga.

The agreement spans the next five seasons and includes exclusive rights for nine countries, namely: Argentina, Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay, and Venezuela.

As part of the deal, ESPN has secured exclusive television and digital rights for all Bundesliga and Bundesliga 2 matches both in English and Spanish language. The rights package also includes the German Supercup, as well as the league’s relegation play-offs at the end of the season.

In addition to the live broadcasts of all Bundesliga matches on ESPN’s recently launched Star+ platform, the broadcaster will show at least three matches per matchday on its well-established linear channels to fans across the region. This will broaden the league’s reach and drive engagement in Spanish-speaking South American countries, thanks to local language commentary, as well as dedicated Bundesliga highlights and stories across ESPN’s channels and platforms.

The Bundesliga and ESPN have a strong partnership, with a rich history in South America. This latest announcement builds upon an existing deal with ESPN in the US and will produce significant opportunities to create synergies between both markets to further the appeal for Spanish-speaking Bundesliga fans across these territories. ESPN has broadcast Bundesliga matches in the US since August 2020, when a deal was signed to give the network exclusive live and on-demand replay coverage of every Bundesliga match on ESPN+.