DFL has realised its digital presence via its subsidiary DFL Digital Sports GmbH in order to meet the steadily growing interest in the Bundesliga among millions of people via digital and social media. Since 2012, it has created editorial digital content at its headquarters in Cologne and distributed it via a wide range of proprietary and third-party platforms. This is realised by five departments – Media Production, Content Marketing, Creative Services, Product & Technology and Business Analytics & Operations – which jointly constitute the DFL’s digital competence centre.
The Media Production department produces the Bundesliga Media Days and formats for the international product portfolio (IPP), including “Bundesliga Highlights Shows” and “Bundesliga Weekly”. The Content Marketing department is responsible for the standardised management of the content on the platforms bundesliga.de and bundesliga.com and for the national and international social media channels.
The activities of the Creative Services department include the design, creation and realisation of video inserts, promotional trailers, design formats and graphics for the Bundesliga.
The Product & Technology department is responsible for developing and operating all digital Bundesliga products and the IT infrastructure. This includes planning, managing and controlling each product from its origination through to launch and subsequent operation.
The Business Analytics & Operations department bundles support functions such as digital analytics, planning, scheduling and office management, as well as interfaces with the DFL’s finance, human resources and legal departments.