Since 2012, Cologne-based DFL Digital Sports GmbH has been responsible for creating digital content and distributing it via a diverse range of platforms that it operates . The company employs around 65 full-time staff in five departments: Content, Technology, Visual Design, Business Analytics & Operations and Platforms & Innovations.

The Content division is responsible for the uniform control of media production, including the content for the platforms and (in English and Spanish), national and international social media channels (Twitter, YouTube and Instagram), along with the Bundesliga app (available in German, English and Spanish). The division also produces the Bundesliga Media Days and formats such as the “Bundesliga Highlights Shows” or “Bundesliga Weekly” for the international product portfolio

The Technology division is built around the so-called digital framework. The digital framework covers the entire technological infrastructure of the and platforms, the Bundesliga app and the B2B portal for the Bundesliga’s international partners.

The Visual Design division handles the conception, creation, and production of video clips, promotional trailers, design formats and graphics for the Bundesliga. It is also responsible for the operative management of the Bundesliga brand.

The Business Analytics & Operations division combines both the support functions – such as digital analytics, IT infrastructure, disposition and office management – and interfaces to the finance, HR and legal division of the DFL.

The Platforms & Innovations division acts as a bridge between the other divisions. Here, product management covers the planning, management and monitoring of every product – from the moment it is created to the moment it goes live.