Bundesliga Experiences

The aim of the “Bundesliga Experiences” is to bring the excitement of the Bundesliga to life around the world. Dialogue with Bundesliga fans and partners is always a key element. Bundesliga legends are frequently involved in events such as meet-and-greets, football camps and fan and media events or as experts in various TV shows produced by the media partners. Since 2017, the DFL subsidiary responsible for international events, Bundesliga International, has organised “Bundesliga Experiences” with legends such as Lothar Matthäus in India and Oliver Kahn and Jürgen Klinsmann in China, as well as in Mexico with Pavel Pardo, Bundesliga winner with VfB Stuttgart, and in Nigeria and South Africa with former Eintracht Frankfurt striker Augustine “Jay-Jay” Okocha.