Head of Strategic Projects (m/f/d)

Bundesliga International GmbH is a wholly owned subsidiary of DFL Deutsche Fußball Liga GmbH and is responsible for the global marketing of the commercial rights owned by Bundesliga. The Regional Head Office APAC in Singapore was established 2012, the first European football league to open a base in the Asia Pacific region. Since then, the team has been working hard to develop the Bundesliga’s footprint in Asia. The office also functions as a port to Asia for the whole league – many Bundesliga clubs followed our footstep and opened offices abroad. The league’s growth is further illustrated by the opening of a representative office in Beijing, China. The team is determined to build on the Bundesliga’s strong connections to Asia over the coming years.

To support and continue expanding the company successfully, we are seeking for our Singapore office for the next possible date a qualified

Head of Strategic Projects (m/f/d)

Your tasks:

  • Identify, plan and implement new strategic projects with significant impact on the value of the Bundesliga in the APAC market
  • Serving as the interface between all parties and stakeholders being involved in such strategic projects (DFL, Clubs, media partners, local clubs, associations and authorities etc)
  • Business development of Bundesliga football/youth projects in APAC
  • Responsibility to execute Bundesliga football and government partnerships and strategic activities across APAC
  • Supporting implementation of partner driven friendlies of Bundesliga clubs in the APAC region
  • Responsible for expanding Bundesliga popularity and visibility across APAC, particularly in core markets in line with APAC market strategies
  • Project Management of Budget, Events, Promotion, Agency Management (responsible for selection & contracting of local agencies)
  • Establish and grow an excellent relationship to all existing partners and new potential governmental partners of Bundesliga in the region

Your profile:

  • Minimum qualification A-level/Diploma but Bachelor’s Degree in business, marketing, business administration, sport management, or comparable degree is preferred
  • Exceptional interpersonal and intercultural communication skills, and ability to manage internal and external stakeholders
  • Capable of leading and driving marketing projects to meet business objectives
  • Strong football, media and marketing expertise
  • Fluent command of English. Other language skills particularly German and/or local, Asian languages would be advantageous

Alongside enthusiasm for sport in general and football in particular, you should also demonstrate the following abilities:

  • Proven track record of driving exceptional pan-regional marketing campaigns and record of managing complex projects with multiple stakeholders to meet business or strategic objectives
  • Demonstrated ability to translate strategic initiatives into detailed operational plans
  • Exceptional interpersonal and intercultural communication skills
  • Able to work equally well individually and in a team setting
  • Ability to multitask while not impacting quality of work
  • High sense of responsibility to getting assignments and partnership executed on time

What we offer:

  • A role in the Bundesliga environment, with an exciting and diverse scope of work in a growth region
  • The opportunity to work autonomously in an international organisation
  • A dynamic team with diverse skillsets, further broadening learning opportunities
  • Exposure to key stakeholders in the football environment, across associations/federations, governmental authorities and grassroots organisations
  • Close proximity to the exciting football action on Bundesliga match days and international club tours 
  • Skill development allowances

The position is initially based on a two-year fixed contract.

Please apply with your complete curriculum vitae and covering letter stating the start date and your salary expectation exclusively by e-mail to:


DFL Deutsche Fußball Liga GmbH
Human Resources – Recruiting