Assistant Manager, Business Development & Integrated Marketing (m/f/d) APAC

Bundesliga International GmbH is a wholly owned subsidiary of DFL Deutsche Fußball Liga GmbH and is responsible for the global marketing of the commercial rights owned by Bundesliga. The Regional Head Office APAC in Singapore was established 2012, the first European football league to open a base in the Asia Pacific region. Since then, the team has been working hard to develop the Bundesliga´s footprint in Asia. The office also functions as a port to Asia for the whole league – many Bundesliga clubs followed our footstep and opened offices abroad. The leagues growth is further illustrated by the opening of a representative office in Beijing, China. The team is determined to build on the Bundesligas strong connections to Asia over the coming years.

To support and continue expanding the company successfully, we are seeking for our Singapore office for the next possible date a qualified

Assistant Manager, Business Development & Integrated Marketing (m/f/d) APAC

Your tasks:

  • Sales of Bundesliga Commercial rights (Sponsoring/Licensing) in APAC
  • Responsibility to execute Bundesliga partnerships and marketing activities, campaigns with broadcasters and partners across APAC
  • Responsible for expanding, establishing and grow of Bundesliga popularity, brand relevance and visibility across APAC, particularly in core markets in line with global strategies
  • Work to expand market shares versus other European football leagues in assigned markets/key markets in APAC
  • Project Management of International Marketing & Communications APAC: Marketing Strategy & Budget, Events, Promotion, Brand Building, Agency Management e.g. initiate, coordinate and lead the execution of promotion activities and events
  • Partner and key account management for media and Sponsoring Partners APAC and Bundesliga Clubs
  • Initiate and improve collaborations with TV broadcaster to ensure content/product related and financial development of Bundesliga for each licensing period
  • Grow relationships with existing partners and new broadcasters/media partners of Bundesliga in the region, including local Bundesliga clubs’ offices / representatives

Your profile:

  • Minimum qualification A-level/ Diploma but Bachelor’s Degree in business, marketing, business administration, sport management, or comparable degree is preferred
  • Exceptional interpersonal and intercultural communication skills, and ability to manage internal and external stakeholders
  • Capable of leading and driving marketing projects to meet business objectives
  • Strong football, media and marketing expertise
  • Fluent command of English. Other language skills particularly German and/or local, Asian languages would be advantageous

Alongside enthusiasm for sport in general and football in particular, you should also demonstrate the following abilities:

  • Proven track record of driving exceptional pan-regional marketing campaigns and record of managing complex projects with multiple stakeholders to meet business or strategic objectives
  • Demonstrated ability to translate strategic initiatives into detailed operational plans
  • Exceptional interpersonal and intercultural communication skills
  • Able to work equally well individually and in a team setting
  • Ability to multitask while not impacting quality of work
  • High sense of responsibility to getting assignments and partnership executed on time

What we offer:

  • A workplace in the Bundesliga environment
  • Exciting and diverse scope in a growth region
  • The opportunity to work autonomously in an international organisation

The position is initially based on a two-year fixed contract.

In view of the current global pandemic and the tightened foreign worker quota restrictions, we are unable to extend offers to candidates who are not currently based in Singapore.

Please apply with your complete curriculum vitae and covering letter stating the start date and your salary expectation exclusively by e-mail to:

DFL Deutsche Fußball Liga GmbH
Human Resources – Recruiting