05 August 2019 – The Supercup 2019 between Borussia Dortmund and FC Bayern München attracted media from across the world. Broadcasters from more than 200 of the 211 FIFA member states reported on the sixth Supercup title win for Borussia Dortmund. For a more in-depth perspective and understanding of German professional football, the DFL Deutsche Fußball Liga also invited 25 journalists from across the world as part of an official media visit, providing them with exclusive content and valuable insights in the build up to the match.
The media visit included a tour of Dortmund‘s SIGNAL IDUNA PARK with World Cup winning Borussia Dortmund legend Karl-Heinz Riedle. The journalists also got a first-hand insight into German’s renowned youth academy system, visiting the BVB Youth Academy and testing themselves against the club’s innovative Footbonaut technology.
One of the highlights for guests was a football tournament at the BVB Academy, where they teamed up with Bundesliga legends Karl-Heinz Riedle and Roman Weidenfeller from Borussia Dortmund and World Cup winning FC Bayern München legend and record German international Lothar Matthäus.
DFL CEO Christian Seifert explained to the journalists how the Bundesliga is building on its continued success to meet the future challenges of professional football while Robert Klein, CEO of the DFL subsidiary Bundesliga International, gave insights on the international growth of the Bundesliga – together with Carsten Cramer, Managing Director of Borussia Dortmund, and Jörg Wacker, Executive Board Member with responsibility for internationalisation and strategy at FC Bayern München AG.
Over the weekend, journalists also had the opportunity to speak with Andreas Heyden, the DFL Group’s Executive Vice President Digital Innovations, who explained the DFL’s strategy for innovations in the field of sports technology. Arne Rees, Vice President – Strategy from Bundesliga International’s New York office, also spent time with several journalists explaining the development of the league in the Americas.
After the match, the journalists had the opportunity to meet Robert Lewandowski from FC Bayern München and Manuel Akanji from Borussia Dortmund, gaining further knowledge on German professional football which they can now spread to their home countries and the world.