18 September 2020 – DFL Deutsche Fußball Liga has partnered with FanCode, India’s first multi-sport aggregator platform by Dream Sports, to show Bundesliga matches every week. With this exclusive multi-year partnership, FanCode becomes the destination for sports fans in India to experience comprehensive coverage of the Bundesliga, one of the world’s most popular sports leagues.
For the first time, Indian football fans will have access to every single game from the league which will be exclusively live streamed on FanCode, including the German Supercup which this year takes place between Bayern and Dortmund.
Besides live streaming, FanCode users can access comprehensive coverage of the league, including game highlights, news, live blog commentary, extensive fantasy research resources. Through this partnership, the Bundesliga will have direct and extensive reach to more than 100 million unique Indian sports users that are part of the Dream Sports ecosystem across their portfolio brands.
Talking about the new and exciting partnership, Robert Klein, CEO, Bundesliga International, said, “Germany and India share a world-renowned passion for sport and we believe that the fast, high-scoring football of the Bundesliga is the perfect fit for Indian fans. India is one of the largest and fastest markets for digital growth and this innovative opportunity to utilize the FanCode platform was a key factor in our decision making. Together with Dream Sports and their wide-reaching userbase, we hope to create more Bundesliga fans in India than ever before.”
Talking about the fan experience, Yannick Colaco, Co-Founder of FanCode, said, “FanCode is committed to bringing depth and breadth to the sports experience in India by promoting a multi-sport culture through digital innovations. As the exclusive fan destination for Bundesliga, we have an opportunity to bring a new-age experience to Indian sports fans that are tailored to their preferences. As one of the most widely followed football leagues in the world, we are looking forward to engaging and onboarding new and existing Bundesliga football fans on the platform to further build on their fandom quotient.”
Commenting on the exclusive partnership, Prasana Krishnan, Co-Founder of FanCode, said, “We are very excited to partner with such a prominent football league as the Bundesliga. While the popular European league is widely followed by avid football fans across the globe, the league is gaining traction among Indian football fans as well. There are many local fan clubs that enjoy and immensely follow the league in India. With this partnership, Bundesliga becomes our largest football association and our flagship football property. Together, we will bring comprehensive fan experience to Indian fans like never before and further support in increasing the popularity of football in India.”