Bundesliga International signs four-year deal with Belgian broadcaster Telenet

Photo: DFL/Getty Images/Sebastian Widmann
  • Four-year agreement starts for the 2025-26 season, and concludes at the end of the 2028-29 campaign
  • Bundesliga matches will be shown on the Play Sports channel alongside selected top games from Bundesliga 2
  • The move marks a return for the Bundesliga to Telenet, which last held the rights during the 2017-18 season
  • The Bundesliga has the top number of Belgian players compared to other top European leagues

22 May 2025 – The Bundesliga has a new home in Belgium with Telenet having secured the exclusive broadcast rights for the next four seasons. From the start of the 2025-26 campaign, the leading telecommunications and media company in Belgium will be showing the best of Bundesliga matches across its Play Sports channels and platforms, as well as key games in Bundesliga 2.

The Bundesliga is returning to Telenet, who had previously held the broadcast rights for the German league in Belgium up until 2018, and has played a crucial role in bringing the best football action from Germany to Belgian audiences. Telenet plans to host regular Bundesliga studio shows with experienced pundits and commentators to highlight key moments throughout the coming season.

With our mix of top Belgian players, not to mention a title-winning coach in Vincent Kompany, we are delighted to be using Telenet’s innovative approach to reach football fans throughout Belgium.

Peer Naubert, Managing Director and Chief Marketing Officer Bundesliga International

“The demand for Bundesliga has gone far beyond the traditional TV viewer. Fans are watching on the go – the way they want, when they want it,” said Peer Naubert, Managing Director and Chief Marketing Officer of Bundesliga International.

“That’s why Telenet, one of Belgium’s biggest telecommunications providers, is the perfect partner for the Bundesliga. With our mix of top Belgian players, not to mention a title-winning coach in Vincent Kompany, we are delighted to be using Telenet’s innovative approach to reach football fans throughout Belgium.”

Telenet made a convincing case through the quality of their production and studio coverage, as well as their premium rights portfolio, Naubert added.

“Telenet (Play Sports) is looking forward to combine forces and collaborate with Bundesliga to enhance the reach and popularity of the Bundesliga in Belgium,” said Dieter Nieuwdorp, Chief Commercial Officer Residential & SOHO at Telenet.

“With talents like Lois Openda and Arthur Vermeeren (RB Leipzig), and Arthur Theate (Eintracht Frankfurt), and Vincent Kompany as head coach of newly-crowned champions FC Bayern München, the foundation has already been set for a riveting partnership.”