Bundesliga International grants Polish Broadcasting Rights to ELEVEN SPORTS

Photo: DFL/Getty Images/Sebastian Widmann
  • ELEVEN SPORTS will have exclusive rights to broadcast Bundesliga and Bundesliga 2 matches in Poland from the 2025-26 season through to the end of the 2028-29 season
  • Rights package includes all Bundesliga, Bundesliga 2, Supercup and relegation play-off games, as well as access to full range of shoulder programming and promotional content
  • The deal will also see ELEVEN SPORTS begin broadcasting from January 2025, showing selected matches from the second half of the 2024-25 season on a non-exclusive basis

5 July 2024 – Bundesliga International has agreed to a four-year broadcast deal with leading Polish sports broadcaster ELEVEN SPORTS, beginning an exclusive partnership in the Polish market from the start of the 2025-26 season. The package contains all 617 games of the Bundesliga and Bundesliga 2, the Supercup which takes place at the start of each season between league and DFB Pokal winner, and the all-important Bundesliga play-off matches that take place at the end of every season.

In addition, ELEVEN SPORTS will already begin broadcasting the Bundesliga in January 2025, showing selected Bundesliga and Bundesliga 2 matches from the second half of the 2024-25 season on a non-exclusive basis.

We’re thrilled to witness the Bundesliga’s continued growth and success in this pivotal market.

Peer Naubert, Chief Marketing Officer, Bundesliga International

As part of the agreement, ELEVEN SPORTS will make several games each matchday available on its most prominent linear channel, as well as offering Bundesliga and Bundesliga 2 on its own Over-The-Top (OTT) platform. As a part of this close and growing collaboration, the Bundesliga and ELEVEN SPORTS will also join forces to prominently feature the Bundesliga and its clubs in the Polish market, including potential friendly matches and further on-ground activities.

The deal allows for fans across Poland to experience the best of German football. The legacy of players such as Łukasz Piszczek, Jakub Błaszczykowski and Robert Lewandowski has made Poland a key market for the Bundesliga with the German league being one of the most popular and viewed European leagues in the country.

Bundesliga International Chief Marketing Officer Peer Naubert said: “Building on our former collaboration with ELEVEN SPORTS underscores our dedication to re-establishing a successful partnership, including that of our passionate fanbase, which extends beyond Germany to reach fans across Europe and around the globe.”

“Poland holds a special place in the Bundesliga’s heart by consistently producing top-tier talent, that enriches our league’s legacy. To date, 117 Polish footballers have been signed in the Bundesliga, more than in all other European top leagues combined. Interest in the Bundesliga surged in 2023 as well, growing its fanbase in Poland by an additional 10% compared to the previous year. We’re thrilled to witness the Bundesliga’s continued growth and success in this pivotal market.”

COO of ELEVEN SPORTS Patryk Mirosławski said: “The German league is undoubtedly one of the strongest in the world, as shown by the last edition of the European competitions – Borussia Dortmund reached the final of the UEFA Champions League, and Bayer 04 Leverkusen played in the final of the Europa League. We are glad that after a break of several years, these exciting competitions are back on ELEVEN SPORTS and we guarantee that, as always, our viewers will receive a well-packaged product. The Bundesliga in Poland is coming home.” As well as live match action, ELEVEN SPORTS will continue to keep fans up to date with all the latest developments from the Bundesliga, incorporating various ancillary content tailor-made to the Polish market across its range of linear, digital and social media platforms.