Hands-on innovations: A look back at the Supercup 2025

Andrea Kaiser Manuel Neuer in front of the FC Bayern München team bus ahead of the 2025 Supercup. Bus arrival interviews with starting squad players are part of the new media product from the 2025-26 season onwards.
Photo: DFL/Getty Images/Thomas Niedermueller

21 August 2025 – As the new national media rights period begins, the DFL media product steps into a new era, highlighted by innovative features that have been developed jointly with Bundesliga and Bundesliga 2 clubs. This brings with it numerous innovations and enhancements that enable an authentic and immersive fan experience. These innovations are particularly visible in the tentpole matches, of which there will be a total of 15 in the Bundesliga and five in the Bundesliga 2 in the 2025-26 season.

Those are matches that attract particularly high interest and correspondingly increased media requirements. They are enhanced by additional editorial measures. One example is the 2025 Franz Beckenbauer Supercup, where the DFL Group has made numerous other innovations available in addition to the new media product.

The highlights can be seen in the video below.