With the support of DFL, the Israeli start-up Track160 is developing a system based on artificial intelligence and deep learning that will capture the motions of the players and the trajectory of the ball in 3D. The system can be used in future-oriented areas such as match analysis, coaching, sports medicine, media and gaming. The system requires only a video of the match and does not need GPS or other sensors, expensive camera systems or operators, making it an interesting proposition not only for professional teams but also for amateur clubs at every tier of the game.

The partnership with Track160 that began in October 2018 was the DFL’s first investment in start-ups and medium-sized companies as part of its “DFL for Equity” programme. With this investment strategy, DFL became the first football league to establish a portfolio of investments in innovative and promising companies from the media, technology and sports industries.

The DFL’s investment in the Israeli start-up secures it a variable deferred profit share as well as a stake in Track160 of around ten percent. In return, the start-up has access to the match database and the digital football archive (DFA), among other things.

Three months after receiving the “European SportsTech Award” at the “Spielmacher Conference” in Hamburg in August 2018, Track160 won the “Innovation Lab 2018” at the “Leaders Sport Performance Summit” in London, a prize awarded to start-up companies that have a particularly positive impact on sport through cutting-edge technology.