The DFL is an innovation leader in professional sport and especially football. In the interests of professionalisation and specialisation, it has founded several subsidiaries that allow the DFL Group to play a formative role in the field of innovation in sport.

The courage to embrace technological development is one of the hallmarks of German professional football. In recent years, this has resulted in groundbreaking changes. These include the development and/or implementation of state-of-the-art camera systems, continuous advancements in the handling of match data, a formative role in eFootball, and the establishment of SportsInnovation as a platform for demonstrating innovative technologies and a venue for specialists to discuss the latest developments in the sector – hosted by Messe Düsseldorf in partnership with the DFL.

Together with Vodafone, the DFL has activated the new 5G mobile network standard in the first Bundesliga stadium. In 2019, the world’s first broadcast of a football match in the mobile-optimised 9:16 aspect ratio met with international interest. And the partnership agreed in 2020 with Amazon Web Services as the DFL’s Official Technology Provider has heralded a new generation of match statistics and personalised offerings thanks to technologies such as machine learning and artificial intelligence.

Further information on the DFL’s innovation topics and activities is available below: