Bundesliga launches a new Content Studio in Mexico The Bundesliga is expanding its global reach with a new content studio in Guadalajara, Mexico, aiming to bring fans across the Americas closer to the action with localized, high-quality content.
Future Ideas for German Professional Football: The “Bundesliga Hackathon” IT and football don’t go together? Think again! Data analysis, artificial intelligence and cloud computing have long been important fields in the Bundesliga.
DFL releases schedule for Bundesliga and Bundesliga 2 fixtures until end of March 2025 Fixtures have now been set for Matchdays 25 to 27 in both leagues.
DFL and SPORTFIVE extend cooperation The international sports marketing agency will continue to market the Bundesliga and Bundesliga 2 relegation matches as well as the Franz Beckenbauer Supercup.
DFL and Tipico extend partnership until 2029 Tipico will continue as the Official Partner of the Bundesliga and Bundesliga 2.
New distribution mechanism to safeguard principles of performance and solidarity The new aggreement is strengthening centralised marketing, rewarding fan and media interest, incentivising the promotion of talent.