Sportcast GmbH, based in Cologne, is a full subsidiary of the DFL. Since the 2006-07 season, it has acted as host broadcaster and produced the base signal for all matches in the Bundesliga and Bundesliga 2, as well as the relegation play-offs and the Supercup, for national and international rights holders. It is one of the largest producers of live sports broadcasts in HD. Since the 2008-09 season, it has also produced all games in the DFB Pokal. The company is managed by Josef Nehl (Chairman) and Alexander Günther.
Alongside production of the TV base signal, Sportcast coordinates the contribution and international distribution of the live TV signal in over 200 countries. In addition, it provides weekly live games and highlights shows in English, with international graphics via satellite. To achieve this, the video signals of the Bundesliga and Bundesliga 2 are broadcast via a fibre-optic network operated by Sportcast. Since the 2021-22 season, Sportcast has additionally been producing 176 games in ultra-high-definition quality (UHD).
Sportcast is also responsible for running the DFL Media Hub. This is the world’s largest digital football video archive, preserving almost the full history of German football for future generations in the form of top-quality video material. The media library possesses a total of over 180,000 hours of video content and over 260,000 files.
Sportcast is constantly refining content and improving the visual processing of the base signal, with an eye on pioneering technologies. Through a combination of wide-ranging experience, cutting-edge technical standards and the latest innovations, Sportcast creates world-class media productions and makes a major contribution to building the Bundesliga brand.