Bundesliga International renews partnership with Mega Casino World
- New deal begins from the start of the 2025-26 season, including the Franz Beckenbauer Supercup this Saturday (20:30 CEST)
- Partnership extended until the end of the 2026-27 season
- MCW was an inaugural regional Bundesliga partner
15 August 2025 – Bundesliga International has agreed a two-year extension to its deal with Mega Casino World (MCW) which will see the international gaming platform remain the league’s exclusive partner in the Asian region until the end of the 2026-27 season.
MCW, a notable subsidiary of the main operator New City VIP, will have key marketing rights for the next two seasons. This includes increased digital and social media campaigns over the next two seasons, as well as deeper market engagement with co-branded merchandise and ticketing access to any Bundesliga tour matches that occur in the Asian region.
Having been a partner since December 2023, the new deal also includes marketing rights for the Franz Beckenbauer Supercup this Saturday, which raises the curtain on the 2025-26 season when DFB-Pokal holders VfB Stuttgart host last season’s Bundesliga champions FC Bayern München.
Furthermore, MCW will be utilising the virtual LED boards for the Asia feed of the Supercup, for the second consecutive season.
“We are thrilled to embark on this landmark collaboration between New City VIP and Bundesliga. This strategic alliance not only amplifies our presence across Asia but also brings unparalleled access to one of Europe’s most prestigious football leagues,” said Lee Yong Fuk, Chief Marketing Officer of MCW and New City VIP.
“Together, we are set to create engaging, world‑class experiences that resonate with fans and deliver unmatched excitement across our collective markets.”
About Bundesliga International
Bundesliga International is a full subsidiary of the DFL Deutsche Fußball Liga and responsible for connecting and inspiring football fans around the globe. Its main focus is to drive internationalisation by igniting passion for the Bundesliga with contagious content. Bundesliga International is marketing the audiovisual, sponsorship (partnership) rights, brand and digital licences through a global network of 80 partners.
About the Bundesliga
The Bundesliga is the premier professional association football league in Germany. Established in 1963, the Bundesliga comprises 18 teams which operate on a system of promotion and relegation with the Bundesliga 2.
About Mega Casino World
Mega Casino World (MCW) is a leading online gaming website, providing sports betting, online casino and online games. We have been serving the Asia Pacific market since 2015. We are fully licensed and regulated in various jurisdictions as outlined in the Terms and Conditions and MCW operates strictly within these regulations.