Bundesliga International signs four-year deal with Turkish broadcaster Saran Media Group
- Four-year agreement begins at the start of the 2025-26 season, and will conclude with the culmination of the 2028-29 campaign
- Bundesliga and Bundesliga 2 matches will be shown on Saran’s S Sport platforms
- The move marks a return for the Bundesliga to Saran, which last held the rights during the 2020-21 season
- The Bundesliga has more Turkish players than any of the other top five European leagues
28 April 2025 – The Bundesliga has a new home in Turkey with the Saran Media Group having secured the exclusive broadcast rights for the next four seasons.
From the start of the 2025-26 campaign, Turkey’s leading sports media powerhouse Saran will be showing Bundesliga and Bundesliga 2 matches across its S Sport platforms.
The Bundesliga is returning to Saran, who had previously held the broadcast rights for German league football in Turkey up until 2021, and has played a crucial role in bringing the excitement of German football to Turkish audiences. With high-quality production, experienced commentators, and expert analysts, Saran Media Group will ensure that the Bundesliga reaches a broad and passionate fan base in Turkey.
The Bundesliga has the highest number of Turkish players currently in the top five European leagues, including Atakan Karazor (VfB Stuttgart), Salih Özcan (Borussia Dortmund) and Can Uzun (Eintracht Frankfurt).
Working alongside Saran, we aim to showcase the stories of Football As It’s Meant To Be, bringing the Bundesliga even closer to fans across Turkey over the next four years.
Peer Naubert, Managing Director and Chief Marketing Officer of Bundesliga International
“Turkish players have a history of shining in the Bundesliga, from Halil Altintop, the highest-scoring Turkish player in league history, to Frankfurt’s rising star Can Uzun”, said Peer Naubert, Managing Director and Chief Marketing Officer of Bundesliga International.
“Building upon this rich heritage, and leveraging the current crop of national team players starring in the Bundesliga, we have become the fastest-growing of the top five European leagues when it comes to fan interest in Turkey. Working alongside Saran, we aim to showcase the stories of Football As It’s Meant To Be, bringing the Bundesliga even closer to fans across Turkey over the next four years.”
With a world-class sports portfolio including the NBA, Wimbledon, NFL, and the UFC, Saran Media Group continues to solidify its position as a premier distributor of elite sports content in Turkey.
“We are thrilled to extend our partnership with Bundesliga, one of the world’s most exciting and competitive football leagues,” said Kenan Saran, CEO of Saran Media Group.
“Turkish football fans have shown incredible passion for the Bundesliga over the years, and we are committed to providing them with the best viewing experience possible. With top-tier production, expert commentators, and a customer satisfaction-focused approach, we are committed to delivering the ultimate Bundesliga experience to Turkish football fans.” With this acquisition, Saran Media Group reaffirms its dedication to bringing world-class sports content to Turkish audiences, further cementing its role as a key player in the global sports media industry.