DFL and Peleja Media announce content partnership to bring best of German Football to Brazil

  • Peleja Media joins Bundesliga’s content partner network, delivering the latest news, information and stories in a localised way to football fans across Brazil
  • Peleja Media boasts more than 3m followers across its platforms, delivering 100m impressions and 15m views each month
  • This week Peleja released its latest piece, going deeper into the fan roots of 1. FC Union Berlin

29 November 2024 – Leading digital content producers Peleja Media have joined the DFL Deutsche Fußball Liga’s content partner network, ensuring that fans across Brazil continue to discover the best of German football’s unique stories.  

Peleja Media is one of the fastest growing publishers in the world, delivering content for a loyal audience of more than 3 million followers. With the goal of showing the football that everyone sees but nobody talks about, Peleja digs deeper into the stories off the pitch that makes the Bundesliga and its clubs so special. 

As part of the agreement, Peleja Media will have access to the league’s media database, generating engaging content and enriching the stories of the Bundesliga throughout the 2024-25 season.

In addition, Peleja Media will be on the ground at Bundesliga events, both in Germany and Brazil, allowing them to best tell the stories from the Bundesliga in a localised and captivating way.

The latest content piece comes from Germany’s capital, in which Peleja Media tells the story of culture club 1. FC Union Berlin and its special relationship with its fans. From helping to build the An der Alten Försterei stadium and donating blood to raise money for its upkeep, to the latest shares sale ahead of the planned renovations next year, fans have always been the foundation of the club.

The Bundesliga works with a network of content partners, that work both regionally and on a global level, to offer year-round coverage of the Bundesliga and Bundesliga 2. Tailoring its output to its audience and own tone of voice, the DFL works with 20 content partners that collectively reach 2 billion unique users, reaching engagement levels close to 500m across social and digital sites.