DFL Deutsche Fußball Liga is responsible for the organisation and marketing of German professional football. It draws up the fixture lists – not only the schedule for all 612 Bundesliga and Bundesliga 2 matches each season, but also for the Play-Offs and the Supercup – and handles the organisational side of player transfers. Furthermore, the 36 professional clubs have tasked the DFL with marketing the media rights to these matches nationally and worldwide on the best possible terms. The resulting revenue represents the largest individual slice of the €4.42 billion of total revenue now generated by German professional football each season (2017-18).
As the CEO, Christian Seifert is responsible for the fundamental strategic orientation of the DFL. Since 1 July 2015, there has also been a Management Board consisting of five members, each of whom is authorised to act on the company’s behalf. These represent the ‘Audiovisual Rights’ (Dr Steffen Merkel), ‘Finance, IT & Organisation’ (Jörg Degenhart), ‘Legal’ (Jürgen Paepke) and ‘Marketing & Communications’ (Christian Pfennig) departments as well as the area of ‘Football Affairs & Supporters’ (Ansgar Schwenken), with a seat on and a vote in the Executive Committee of the DFL. There are also the ‘Licensing’ (Werner Möglich) and ‘Sport & Youth Development’ (Andreas Nagel) departments.
In the context of the extensive licensing procedure that the clubs themselves have imposed through the League Statutes, the DFL checks that the clubs meet the prerequisites for participation in match operations on the basis of numerous criteria. The economic criteria are of particular importance here.
In the name of professionalisation and specialisation, the DFL has founded several subsidiaries in recent years. For the DFL Group, the objectives in this respect have included and continue to include developing its position as an innovation leader in sport and serving the entire media value chain relating to German professional football itself.
Since its founding in 2006, Sportcast has carried out the TV production of more than 9,500 live matches. It is responsible for the full production package, from producing the base signal through to global distribution.
DFL Digital Sports, which was formed in 2012, uses the base signal and the collected data to create digital content for partners and clubs and distributes this content nationally and internationally across all platforms. Bundesliga International, which superseded DFL Sports Enterprises in 2017, markets the audio-visual media rights to matches in the licensed leagues abroad, as one of many key tasks.
As a joint venture between the DFL and Deltatre, Sportec Solutions develops pioneering solutions in the fields of match data and sports technology.
Another DFL subsidiary is travel service provider Liga Travel, which is a joint venture between the DFL and travel specialists HRG Germany.
You can find further information on the subsidiaries and their main activities here.