DFL Deutsche Fussball Liga

Social Media Lead (m/f/d) – englisch

We are currently seeking to fill the following position at the earliest opportunity

Social Media Lead (m/f/d)

Your highly-developed affinity for Social Media and viral marketing will enable you to convey the world of the Bundesliga to an international market and turn interested parties into fans.

Your tasks:

  • Lead and develop the Bundesliga’s social media team (both FTEsand freelancers) and work together with local agencies in key targetmarkets
  • Oversee social strategy, across the range of existing/new socialmedia platforms, as well as day to day operations within the team
  • Ensure content mix and tone of voice is aligned with the digitalvision, core values and key brand messaging
  • Work with other internal verticals (video, web, central planning) to devise effective narratives and evolve innovative, engaging contentformats
  • Analyse all data sources to define the direction of content across multiple regions
  • Educating the wider editorial team on social media best practices and trends
  • Primary social media point of contact for internal and external stakeholders
  • Utilising social media to support the wider business, devising compelling editorial and partner campaigns
  • Create a highly engaged global community, connecting the Bundesliga with all fans
  • Oversee paid marketing activities: platform(s) strategy, planning, programme/campaign development, stakeholder management/reporting

Your profile:

  • Several years’ experience in social media, preferably in the field ofsport and/or media
  • Proven track record of leadership within a team, able to motivate and guide direct reports
  • Can demonstrate previous excellence in the area of social media, resulting in tangible results
  • Creative at heart: a storyteller, able to communicate a wide range of editorial output, engaging with a number of different regions
  • Hands on experience of planning and administering paid media for both fan growth and content boosting
  • Team-player with a high sense of responsibility and assertiveness
  • Strong understanding of visuals, design and brand, possess agood track record of working with both internal and external creatives
  • Deep understanding of how to use analytics to drive decision making
  • A strategist that understands how to best use social platformsto engage on a high level
  • Thorough knowledge of sport, especially football
  • First-rate English language skills, knowledge of German an asset

What we offer:

• A workplace in the Bundesliga environment
• Exciting and diverse tasks in a growing area
• The opportunity to work autonomously in an international organisation
• A modern office space
• Daily fruit basket
• Free water, coffee and tea
• Relocation Service (optional)
• on-the-job and off-the job trainings (optional)

The position is initially based on a two-year fixed contract.

You want to be a part of our company? Then please apply with your complete curriculum vitae, cover letter and stating the start date and your salary expectations exclusively by e-mail to:


The Human Resources Team of DFL Deutsche Fußball Liga GmbH