DFL Deutsche Fussball Liga

Manager International Market Strategy (m/f/d)

To support and continue expanding the company successfully, we are seeking for our Frankfurt/Main office a qualified

Manager International Market Strategy (m/f/d)

The international market strategy manager is part of Bundesliga International’s Global Marketing team. Alongside working closely with Bundesliga International’s local offices and cross-company departments on international marketing activities, the IMSM is tasked with managing localisation activities and further developing Bundesliga’s content marketing activities. Your experience in content marketing, production, digital and social media will enable you to develop league growth and strengthen commercial, broadcaster and third party media relationships in key territories across the globe.

Your tasks:

  • Oversee & further develop Bundesliga’s digital content marketing strategy
  • Planning, production and distribution of various localised contentformats (videos, graphics, stories, etc.)
  • Key account for all international agencies and suppliers, whilst looking to further develop vendor options
  • Defining and installing operations, workflows and systems in close consultation with the responsible decision makers across the DFL andexternal groups
  • Develop and prepare digital content packages and bespoke editorial themes for the local market/s and media platforms
  • Identifying local influencers, building relationships with bloggers and increasing dialogue with relevant local communities in close collaboration with BLI & local Marketing/PR Managers
  • Market research & evaluation of the digital media ecosystem in key territories, constantly looking to develop the product/s based ondeveloping trends
  • Taking ownership of KPI tracking and wider reporting, constantly looking to develop output and product based on performance
  • Supporting various sections of the DFL to best synergise local activitieswith commercial and broadcast partners
  • Working closely with local offices in Singapore, New York and Beijing to establish solid workflows and an ongoing exchange regardingdigital marketing & content activities

Your profile:

  • University degree in journalism, media or communication studies and a minimum of four years’ relevant work experience
  • Holistic understanding of regional trends and developments in digital content output and social platforms
  • Solid understanding of industry best practices on a variety of relevantareas, including production, technologies, content strategy and innovation
  • Experience in video/graphics production
  • Thorough knowledge of sport, especially football

Alongside enthusiasm for sport in general and football in particular, you should also demonstrate the following abilities:

  • Experience in international and/or localised content is a strongadvantage
  • Ability to converse in English is essential, German would be a benefit, any other language/s highly advantageous
  • Strong communication skills, able to convey message to a number of groups, all with different level of understanding and experience
  • Team player with advanced personal skills and the ability to guide internal and external stakeholders
  • Hands on mentality, able to take total ownership of projects and deliver at a consistent high level
  • Willingness and flexibility to working patterns that are relevant for key markets

What we offer:

  • The opportunity to work autonomously in an international organisation at a time of significant growth
  • Exciting and diverse tasks
  • Personal development and training opportunities

The position is initially based on a two-year fixed contract.

Please apply with your complete curriculum vitae and covering letter stating the start date and your salary expectation exclusively by e-mail to:


DFL Deutsche Fußball Liga GmbH
Human Resources – Recruiting