The SPONSORING & LICENSING business unit of DFL Sports Enterprises is responsible for the national and international marketing of high-profile sponsorship and licensing topics concerning German professional football. The extensive free and pay TV exposure in the German media landscape and the continuous increase of national and international fan communities provide an ideal platform to establish successful business models. We are offering sponsors and selected licensees a top opportunity to use the Bundesliga for their own marketing and communication purposes. Be part of the success of the Bundesliga brand!



DFL SPORTS ENTERPRISES HAS THE FOLLOWING TO OFFER:

• High-profile topics and contents creating great media interest
  
• 360° partnership covering all types of media (TV, print, Internet, events)
  
• Sponsorships focussing on a quantifiable return on investment (ROI)
  
• Detailed market data and media performance analyses
  
• Flexible and ever-sustainable cooperation

RANGE OF PRODUCTS AND SERVICES RENDERED BY THE SPONSORING BUSINESS UNIT:

• Fast establishment of brand awareness through league-wide sponsorship measures
  (such as commercial presence on all Bundesliga and Bundesliga 2 players‘ kits)
  
• Positive image transfer for the company brand through emotionalized activities covering
  the premium product Bundesliga (championship trophy roadshow, hospitality packages, etc.)
  
• Sponsorship concepts geared towards specific industries and products
  for a directly verifiable ROI
  
• Cross-media links to all DFL platforms (e.g. www.bundesliga.de, Bundesliga Magazine)
  
• Comprehensive sponsorship monitoring

RANGE OF PRODUCTS AND SERVICES RENDERED BY THE LICENSING BUSINESS UNIT:

• High-performance trademark rights for attractive licensed products
  (e.g. use of Bundesliga logo, championship trophy)
  
• Use of emotionalizing club logos and names within the scope of group marketing
  
• Licensing of Bundesliga-related promotional activities with a high media profile